Imperial Enterprise Lab

The client was really keen on a visual identity that would make Imperial Enterprise Lab stand out from, but also work in tandem with the rest of Imperial's brand.

The design captures the essence of entrepreneurial innovation through the use of glitches and disrupted visuals, symbolising the twists, turns, and unexpected challenges entrepreneurs face. These elements contrast against clean and modern typography, reflecting the balance between creative chaos and structured thinking.

The vibrant colour palette, combined with bold geometric shapes and glitch-inspired distortions, brings energy and movement to the brand, appealing to a diverse and ambitious audience. The identity communicates the Lab’s role as a space for experimentation, learning, and growth, where unconventional paths lead to groundbreaking ideas.

The visual identity was showcased in the video below which really pushes the brand, this fresh, bold identity repositions Imperial College Enterprise Lab as a beacon for aspiring entrepreneurs, visually encapsulating the journey of trial, error, and eventual success.