Lyra Global

Developing Lyra Global’s brand identity was both inspiring and pivotal, as we partnered with the consultancy at the very outset of their ambitious journey. The central concept—embodied by the notion of a ‘guiding light’—influenced every element, from the name (inspired by one of the brightest stars in the night sky) to the star-and-globe logomark. Beyond representing illumination and possibility, the star also serves as a symbolic bridge between Lyra Global’s two core markets—the United States and France—unifying their international focus under one cohesive, stellar identity.