Visual identity
Open Plan Law
Year
2024
Role
Lead Designer
Company
Open Plan Law

Open Plan Law, a firm specialising in intellectual property law, required a visual identity that seamlessly combined professionalism with creativity. The objective was to reflect their expertise and trusted reputation in the legal sector while incorporating a fresh and inventive edge to appeal to their clientele.
The new visual identity for Open Plan Law successfully bridges the gap between the traditional gravitas of a legal firm and the creative nature of intellectual property law. The use of whimsical collages, combined with elegant typography and a sophisticated colour palette, positions the brand as both visually distinctive and credible.



